Ready to jump in? Help protect skin from the sun through water play, swimming and sunny-day adventures in this sunsafe swim set. Both the rash vest and matching longer-length shorts...

Stand out from the shoal at the pool and the beach in this UPF40+ Sunsafe swim set. The rash vest has long sleeves and a high neck to protect from...

Meet our magical mermicorn who loves to play and swim. With cross-over straps to keep up with energetic swimmers and big wave jumpers, this sweet swimsuit is finished with a...

Soft and stretchy for comfort, this UPF40+ sunsafe suit is perfect for swimming, for sunny-day play, for catching a wave (or just jumping over them). With zip fastening for quick...

Surf's up! With mesh lining, a stretchy waistband and adjustable drawcord, these short-style swim shorts are just the thing for the pool, the beach and holidays.

Whether you're wave jumping, wave surfing, or just jumping in, keep beach and pool days cool and comfy in our monochrome wave shorts. With mesh lining, these swim shorts feature...

In a cool camo-style print with pops of bright lime, these swim shorts are just the thing for pool days, beach days and holidays. With mesh lining to keep them...

Add a splash of colour to your little one's summer adventures with these fun, comfy swimming trunks! Product Highlights: Bright, colourful splat design perfect for beach and pool days Soft...

Perfect for poolside fun or beach days, these stylish board shorts offer comfort and flexibility all summer long! Highlights: Bold black splat design for a fun, vibrant look Mesh lining...

Bikini bottoms with fluttering frills and a stretchy waistband for all-day comfort.

With cross-over straps which stay in place through active play, this stretchy swimsuit is finished with frills. Filled with flowers, it loves jumping into beach and pool days.

Whether you're jumping waves or jumping in, scooping up sand... or ice cream, you'll love this two-piece swimsuit! Soft and stretchy to keep it comfy, it's filled with flowers and...

Bikini bottoms with fluttering frills and a stretchy waistband for all-day comfort.

Calling all frill seekers! With flouncy frills in beautiful broderie, this one-piece swimsuit will brighten up days at the pool or the beach.

With nautical stripes and pops of contrasting colour, this two-piece swimsuit is ready to jump into summer fun. Soft and stretchy to keep it comfy, each piece is finished with...

Designed with an elasticated waistband to keep them comfy and a drawcord for a secure and adjustable fit, these swim shorts are ready to dive into summer. With classic spots...

Make a splash with this fun and colourful animal-print swimsuit, designed to brighten up any beach or pool day. With its soft, stretchy fabric, it ensures all-day comfort and is...

Keep your little one stylish and comfortable with these cute swimsuits, designed for all-day fun in the sun. Product Highlights: Soft and stretchy fabric for all-day comfort Adorable spot and...

With a colourful animal print, this swimsuit is ready to catch the waves. With a high neckline and long sleeves and made with UPF40+ fabric it's designed to protect from...

Soft, stretchy and lined to keep it comfy, this one-piece swimsuit is ready for days at the pool and the beach. Decorated with a fiesta-worthy, tropical flamingo print.

We've filled this swimsuit with some of our favorite things! Soft and stretchy to keep it comfy, it loves a day at the pool or the beach.

Whether you're jumping waves or jumping in, scooping up sand... or ice cream, you'll love this two-piece swimsuit! Soft and stretchy to keep it comfy, it's filled with fabulous flamingos...

With big beautiful bows, these headbands will add the prettiest finishing touch to any outfit

We've taken jeans and made them cute and incredibly comfy - perfect for the littlest explorers. The soft cotton denim, a wide,stretchy waistband and elasticated cuffs ensure a comfy fit,...

These roomy and relaxed trousers are ready to take on every summer adventure. Made from natural cotton with an elasticated paperbag waist, you can be sure they'll be play-all-day comfy.

Soft, natural, cotton, a gathered waist and a comfy fit makes this short-sleeved dress the perfect option for everyday wear. With sweet stripes, this jersey dress is an easy-breezy outfit...

The prettiest occasion dress! Fully lined for comfort with a floaty skirt decorated with beautifully appliquéd flowers and touches of lovely lace. Perfect for special events and summer parties.

A perfectly pretty pull-on tee which flutters easily into this season's wardrobe. Made from soft, peached, cotton jersey, it's wrapped in the most beautiful shimmering butterfly.

With sweet style, beautiful broderie and an oversized collar for a little vintage charm, this blouse is lined for comfort. Front button fastening makes for easy dressing.

The loveliest layer for any outfit this season. Our knitted cardigan has been made using soft-on-skin cotton with button fastening for easy dressing.

Shorts with shimmer! Made from soft, natural cotton jersey for all-day comfort, these pull-on shorts are ready for play. This pack includes a pair of pink shorts, and grey shorts...

Essential Cotton Tee Pack Elevate your wardrobe with our Essential Cotton Tee Pack, featuring two versatile basics perfect for outfit building. Made from naturally soft, responsibly sourced cotton, these tees...

Brilliant basics ready to mix, match and layer. With a wide flat waistband which not only ensures all-day comfort but also makes them super-easy to pull on, these pink leggings...

Bring sunny yellow, soft blue, seaside characters, and buckets of fun to baby's first wardrobe with these sleepsuits. Poppers all the way down make quick work of dressing and night-time...

Extra soft and snug with a friendly little mouse at the corner, our pink velour blanket is a lovely way to cuddle up with your baby. With a fleece reverse...

Made from the softest cotton, these sweet little mittens will keep tiny fingers cozy on those first exciting outings. Highlights: 3 pairs of cosy mittens Responsibly sourced cotton Interlock knit...

Made from the softest cotton, these pretty little mittens will keep tiny fingers cozy on those first exciting outings. Responsibly sourced cotton is grown with all-natural growing methods, using less...

Made from the softest cotton, these colourful mittens will keep tiny fingers cosy on those first exciting outings. Perfect for the littlest dino fans.Highlights: 2 pairs of cosy mittens Responsibly-sourced...

Three pairs of short socks for the littlest explorers. In easy to match colours, each pair has a fun safari animal design. Highlights:  3 pairs of short baby socks Ribbed...

Keep those tiny toes warm and cosy in these striped baby socks. With ribbed, turn-over tops and a little stretch to make them easy to pull on wriggly feet.Highlights:  5...

Keep those tiny toes warm and cozy in these baby-blue socks. With ribbed, turn-over tops, and a little stretch to make them easy to pull on wriggly feet. Highlights: 5...

Five pairs of comfy cotton briefs. Our cotton is responsibly sourced and grown with all-natural growing methods, using less water to produce, and using no harmful chemicals. Safer for their...

The perfect layers to keep your little one warm on all their adventures. Super soft, so they can continue having fun no matter what the weather. Sleeveless Soft, natural responsibly...

The perfect layers to keep your little one warm on all their adventures. Made from super-soft cotton for play-all-day comfort.Highlights:  Handy pack of 5 vests. Sleeveless. Bound edges for all-day...

Wear them on their own or layer them up! Ready to keep your little one warm on all their adventures, these cotton vests are super soft.Highlights: Handy pack of 2...

Combining the look of jeans with all the comfort of leggings, our jeggings are a must-have for every new wardrobe. Highlights:  Contrast stitching for added style Pre-worn fading for a...

A complete, coordinated outfit set for the littlest dinosaur fans. Each piece is made from natural cotton for cool comfort with features for easy dressing. Highlights:  3-piece outfit set Short-sleeved...

This thoughtful gift set includes everything you need to dress your little one from head to tiny toes. With soft, beautiful essentials and adorable accessories, it’s the perfect choice for...

This tee combines beauty and comfort in one stunning piece. With fluttery frills and delicate embroidery, it’s perfect for adding a feminine touch to any outfit. Soft, naturally-breathable cotton fabric...

Refresh their wardrobe for the new season with this essential pack of two stylish tees. Crafted from soft cotton for ultimate comfort, each features delicate embroidered broderie sleeves. Pack includes...