Perfect pair: Two-pack of swim shorts in cheerful pink tones Water-ready fun: Great for swimming, splashing, or playing in the sun Lightweight & quick-drying: Made from 100% Polyester for all-day...

Two looks in one: This versatile two-piece swimsuit is fully reversible for double the style Fun & functional: Switch between two different prints or colors to mix up the look...

Sun protection made stylish: UPF50+ fabric protects delicate skin from harmful UV rays Eco-friendly design: Crafted with responsibly sourced materials for a greener choice Floral fun: Features a beautiful floral...

Fun & vibrant design: Features a bright, digital pink flamingo print for a splash of summer fun Perfect for water play: Lightweight and quick-drying fabric ideal for pool and beach...

Double the protection: Two-pack of rash vests offering UPF50+ sun protection Sun-safe fabric: Made from 82% Polyester and 18% Elastane for comfort and stretch Perfect for water play: Lightweight, quick-drying...

Fun & frilly design: Finished with a cute frill detail for an extra touch of charm Sun-ready style: Lightweight, quick-drying fabric perfect for poolside fun and beach adventures Soft &...

Two styles in one set: Offers a swimsuit and a tankini for versatile swimwear options Lightweight & quick-drying: Perfect for poolside play or beach days Comfortable & stretchy: Made from...

Fun & vibrant design: Features laser-cut broderie detailing and ruffle frills for a stylish, girly touch Sun-ready & standout: Bright orange color makes it easy to spot both in and...

Maximum sun protection: Crafted from UPF50+ fabric to protect delicate skin from harmful UV rays Complete coverage: Includes a rash suit and matching keppi (sun hat) for full sun protection...

Make a splash: Perfect for pool and beach days, this two-piece swim set will have your water baby shining Cute & comfy: Soft fabric made from 82% Recycled Polyester and...

All-over tulip detail with a charming check print Bursting with real flower power Made from responsibly sourced cotton, soft to the touch 100% cotton for breathable, all-day comfort A cheerful...

This versatile dress combines a shirt-style upper with a soft jersey skirt Featuring a bold 'Brooklyn' logo on the chest that captures the classic college look Comfortable and easy to...

A fresh, sporty look for their everyday wardrobe Classic polo style with a soft and breathable feel Body: 100% cotton Trim: 100% cotton Easy to wear and perfect for play...

A stylish and breezy choice for warm days   Crafted from a lightweight blend of viscose, nylon, and elastane   Pleated design for added movement and flow   Perfect for...

Butterfly Jersey Dress Versatile enough for play time or party time Soft and stretchy jersey fabric for comfort all day Charming butterfly print adds a playful touch Body: 100% cotton...

A classic piece with everyday charm   Crafted from 100% breathable cotton denim   Soft, durable, and easy to mix and match   Perfect for dressing up or down all...

A cosy, comfy, and oh-so-cute first layer   Knitted from 100% soft, breathable cotton   Adorned with frilled cuffs and sweet bunny pocket friends   Perfect for adding warmth and...

Sweet, comfy, and perfect for little movers   Crafted from soft-on-skin cotton with a touch of stretch   Full-length fit for all-day comfort and play   Two beautiful pairs with...

Adorably frilly and perfect for layering fun Crafted from a soft cotton blend with gentle stretch Keeps little legs cosy, comfy, and free to move Includes two sweet pairs in...

Snug and comfy for little legs on the move   Crafted from a soft cotton blend with added stretch   Stay-put fit perfect for play, layering, and everyday wear  ...

Everyday essentials with stretch and style   Crafted from 95% cotton with a touch of elastane for comfort   Full-length fit perfect for play, layering, or lounging   Three versatile...

Light, airy, and ready for adventure Crafted from 100% breathable cotton for all-day comfort Patch pockets with zip openings for storing little treasures Relaxed parachute fit made for movement and...

Effortless style with a utility-inspired edge Crafted from lightweight 100% polyester Relaxed parachute fit for all-day ease and movement Perfect for casual days, outdoor play, or on-the-go adventures

Everyday comfort with a cute twist   Crafted from 100% soft, breathable cotton   Tulip hem adds a sweet, playful touch   Perfect for mixing, matching, and moving freely

Playful denim with a touch of western charm Crafted from 100% responsibly sourced cotton Balloon leg fit for a relaxed, on-trend look Soft, durable, and perfect for everyday adventures

Everyday essentials made with baby's comfort in mind Crafted from 100% soft, breathable cotton Nickel-free poppers for quick, gentle changes Sleeveless design perfect for layering or warm days

Sweet style and all-day comfort in every stitch   Crafted from 100% breathable, responsibly sourced cotton   Soft, cosy fit perfect for day or night wear   Snap fastenings for...

Made to welcome baby in comfort and style Crafted from 100% responsibly sourced cotton Soft interlock knit for gentle stretch and lasting shape Envelope neck and smooth seams for fuss-free...

Celebrating every tiny milestone from day one   Made with 100% responsibly sourced cotton   Soft interlock knit that stretches and keeps its shape   Envelope neck and smooth seams...

Versatile enough for play time or party time Soft and comfy jersey fabric for all-day wear Charming floral print adds a touch of sweetness Body: 100% cotton Trim: 95% cotton,...

Versatile enough for play time or party time Soft jersey fabric with a comfortable stretch Sweet heart-themed design adds a playful touch Body: 100% cotton Trim: 95% cotton, 5% elastane...

A timeless keepsake for those precious early moments Made from responsibly sourced materials Crafted with love from 100% soft, breathable cotton Gentle on delicate skin – perfect for little explorers...

Don’t let this sweet fluttery dress fly by – it’s a wardrobe must-have! Comes with matching knickers for an adorable, coordinated look Crafted from naturally soft and breathable cotton Gentle...

Charming striped design, perfect for special occasions Comes with matching knickers for a complete, coordinated look Soft and gentle on delicate skin Made from 100% cotton – including body and...

Charming striped design, perfect for special occasions Comes with matching knickers for a complete, coordinated look Soft and gentle on delicate skin Made from 100% cotton – including body and...

Stylish wrap-front dress design with the ease of a romper Features an attached bodysuit for added comfort and coverage Made from 100% soft, breathable cotton Combines the look of a...

Soft, natural, cotton, a gathered waist and a comfy fit makes this short-sleeved dress the perfect option for everyday wear. With sweet stripes, this jersey dress is an easy-breezy outfit...

At a Glance Add a little sparkly swish to your little girl's wardrobe with this pretty skirt. The soft mesh fabric is perfect for spinning and twirling and we've added...

Brilliant basics ready to mix, match and layer. With a wide flat waistband which not only ensures all-day comfort but also makes them super-easy to pull on, these pink leggings...

The prettiest occasion dress! Fully lined for comfort with a floaty skirt decorated with beautifully appliquéd flowers and touches of lovely lace. Perfect for special events and summer parties.

A wonderful gift for new and expectant parents. We've carefully crafted each soft sleepsuit in this set from naturally-breathable cotton and added fabulous features including simple snap fastenings for easy...

We've taken jeans and made them cute and incredibly comfy - perfect for the littlest explorers. The soft cotton denim, a wide,stretchy waistband and elasticated cuffs ensure a comfy fit,...

Whether you're jumping waves or jumping in, scooping up sand... or ice cream, you'll love this two-piece swimsuit! Soft and stretchy to keep it comfy, it's filled with flowers and...

Bikini bottoms with fluttering frills and a stretchy waistband for all-day comfort.

We've taken jeans and made them cute and incredibly comfy – perfect for the littlest explorers. The soft cotton denim, wide stretchy waistband, and elasticated cuffs ensure a comfy fit,...

Make sure baby's first pair of jeans are both cute and comfy. With a stretchy, ribbed inner waistband that sits gently on baby's tummy, and hems that can be turned...

Add some retro style to their wardrobe with these wide-leg trousers. The denim fabric features pre-worn fading, so they look like old favourites from the very first wear. With a...

Knitted joggers to keep your little one warm and cosy on cooler days while they run around. The joggers come in a lovely navy colour that pairs easily with anything...

Leggings made for warmer days. All our leggings feature a wider, flat waistband for comfort all day long. Choose from an all-over coastal print or summer-sky blues. Wider, flat waistband...

With stretchy waistbands that sit gently on little tummies, these pretty printed and ribbed leggings are designed to keep your baby comfy. We love the rows of fluttery fabric frills...